This week saw an announcement made by New York-based social gaming company Face Up Entertainment Group that it is planning on closing Beta testing of its Facebook integrated gaming software within 45 days.

It also announced that it is in Alpha testing of the proprietary software, which comprises cross language functionality and games from across multiple International regions.

According to Felix Elinson, the company’s chief executive officer, “Our product will not require any download nor additional registration beyond Facebook sign in. We believe these and many other features will make our offering attractive to Facebook users.”

In related news, the company went live with a branding and advertising campaign, including print, search engine optimization (SEO) and social media outreach. With the campaign, the company strives to introduce its first offering, a non-wagering subscription based poker, to poker industry publications.